Oasis Gaming lives in that space between competitive esports and content creation, so the brand had to work for both. I was Creative Lead there for about three years, leading the creative team and making sure everything stayed on-brand — from the core visual identity to a separate look for the esports division. The scope was all over the place, in a good way. Streamer brands, live broadcast graphics, social posts, merch, team identities — all of it had to feel like it belonged to the same world, even though each piece was doing something different. My job was keeping that thread consistent, so a Discord banner and a tournament key visual still felt like they came from the same place.