Philippine Collegiate Championship
project overview
The challenge wasn't starting from scratch. It was building on what already existed without breaking it. The flame from the original mascot logo was carried forward intentionally, paired with a torch to speak to both competitive fire and collegiate purpose. The color palette stayed untouched, because recognition is currency. What expanded was the system. A full visual identity framework built to flex across PCC's growing roster of sub-brands. A dark, high-contrast aesthetic drives the esports-facing experience, while lighter, cleaner treatments carry Campus Roadshow, Esports Masterclass, and The Next Gen. Four brands, one cohesive world.
Role
Graphic Designer
Year
August 2024 - April 2026
Deliverables
Brand & Visual Identity Design · Art Direction · Marketing Collaterals & Merch
Philippine Collegiate Championship
The Philippine Collegiate Championship is known for its tournament for collegiate esports. Broadcast graphics, social media visuals, and content needed to feel visually compelling and consistent within an esports/tournament setting, orange against a dark, high-contrast background, built to hold up in a competitive, fast-moving environment.
Campus Roadshow & Esports Masterclass
Campus Roadshow is an event where we bring esports and educational content straight to schools, a mini-con for campuses. Part of that experience is the Esports Masterclass, where professionals from the esports and gaming industry share their knowledge with the next generation looking to break into the field. It's a lighter, more approachable extension of the system, orange against a light background, also designed with print in mind so it stays clear and legible in physical, on-site formats.
The Next Gen
It is an overseas trip for students selected by PCC and its partners, where they get to experience esports, gaming, and culture beyond the Philippines, gold against the same light background as Campus Roadshow, used mainly for social media posts and email graphics sent to selected students.
All brand assets and trademarks belong to the Philippine Collegiate Championship and Collegiate Center for Esports. Featured here for portfolio purposes only.
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